Ideal client avatar

Bad clients pay late, change their ideas last minute and message you at 7 pm, on Saturday.

Best clients pay when they receive your invoice, respect your boundaries, and love your work.

How do you know who your best clients are?

Internet research

Using websites like Amazon reviews, Quora, Reddit and Answer The Public.


With you, your employees and your clients. It depends on how deep your journey needs to be.


The only tool specialised in client profiles.

Don’t second guess. With your avatar, you know:

  • what to post on social media
  • what to write about in your blog posts
  • who to record a video or podcast with

Everything is gathered on one page. Your avatar is easy to read and use. It’s not there to gather dust.




1 week